Let your brand bloom beautifully. A brand identity that feels like you — custom-made in a couple of VIP-days.

Branding

Your story, your style, your signature look.

Your brand should tell your story before you even say a word. It’s about creating a visual identity that feels authentic, powerful, and aligned with your mission. Together, we’ll craft a brand that captures your essence, resonates with your audience, and sets you apart from the crowd. From the logo to the color palette, every detail will be designed with care to reflect who you are and attract the clients you dream of working with.

Your branding VIP experience includes:

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Custom logo that feels like you

Your logo will be carefully designed to reflect your brand’s personality and story. It’ll be more than just a symbol; it will be the face of your brand, unique and memorable, ready to speak to your audience.

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Hand-picked color palette & fonts

Together, we’ll select colors and fonts* that perfectly align with your brand’s message and vibe. This thoughtfully chosen combination will ensure consistency across all your branding materials, helping you create an impactful visual identity.

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Brand guide for consistency and clarity

I’ll provide you with a 14-page brand guide that outlines your logo, colors, fonts, and how to use them. This will help you maintain consistency in your branding, whether you’re creating new materials or collaborating with others.

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Stationary designs and optional social templates

Get a head start with social media templates and print-ready materials designed to match your branding. Whether it’s for Instagram posts, business cards, or flyers, everything will be styled to perfection.

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Focus on your personal brand story

Your brand should reflect who you are and what you stand for. Together, we’ll craft a visual identity that captures your essence and resonates deeply with your ideal clients.

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Access to all source files

You’ll receive all the AI, EPS, PNG, JPG, and SVG files for your logo and any graphic elements, giving you full control over your branding materials. Additionally, I’ll provide you with a brand book and style guide to ensure consistency, along with all your stationery designs ready for print.

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* Fonts need to be licenced seperately. I will send you the download links after the VIP-day

Premade logo or custom branding?

Whether you’re looking for a ready-made logo for a quick and polished brand or a custom brand identity that’s fully tailored to your vision, I’m here to create a brand that truly represents you. With both options, you’ll receive high-quality design elements, including a logo, color palette, font suggestions, and a comprehensive style guide, all designed to make your brand unforgettable.

The level of customization and detail you need will depend on your specific goals. We can discuss your vision and requirements during your discovery session to determine the perfect branding package for you.

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I create your brand identity from scratch, perfectly tailored to your vision and dream customers. In 5 VIP days, you’ll receive a complete branding package with a custom logo, color palette, font suggestions, graphics, stationery designs and a comprehensive 14-page brand guide – everything you need to make your brand shine powerfully and consistently.

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Prefer a beautiful visual foundation quickly? In 1/2 VIP day I customize a premade logo to your style, including color palette, font suggestions and a simple style guide. So you’ll quickly have a professional and cohesive brand identity. With another 1/2 VIP day, you can expand this with additional designs and graphics for even more impact and a more complete brand!

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How it works

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Discovery session

In our Discovery Session, we’ll have a relaxed chat about your brand, your vision, and what makes your business unique. This is where we get clear on your goals and dreams, so we can make your branding experience personal and perfect for you.

We learn if we’re on the same page about your wishes and what’s realistic to create in a VIP-day. And if it might be better to book an extra day.

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Preparation & Planning

With a simple questionnaire, I’ll guide you through the prep process to gather everything we need — from your brand story and values to any images or ideas that reflect your style. This helps us stay aligned and ensures your brand identity is a true reflection of who you are.

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VIP-design day

On your VIP Day(s), we’ll dive into the creative process. With my full focus on your brand, I’ll bring your vision to life, crafting your custom logo, color palette, font suggestions, and all the essential elements that make your brand uniquely you. It will be all about creating a brand that reflects your personality and speaks to your dream clients.

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Delivery

Once everything is ready, I’ll send you your complete brand package — including your logo, style guide, and any additional materials we’ve worked on (like your business cards, letterhead, or secondary logos). You’ll have everything you need to showcase your new brand and make a lasting impression, fully prepared to shine in the world.

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Your journey doesn’t end here

Your VIP Day is just the beginning of your brand’s beautiful future.

After your VIP Day, you’ll walk away with everything you need to confidently show up online. And if you ever need updates, tweaks, or fresh new designs, I’m just a message (and (half) VIP-day) away! Think of me as your creative partner in growth.

What to expect from a custom brand?

5 days focussed only on your project. It might be hard to imagine what that could look like.

We begin our journey together with some essential groundwork where you will complete a branding questionnaire and create a Pinterest moodboard. This helps me understand your company better as we dive into your VIP-design week.

I’ll start by crafting a moodboard and designing a logo concept tailored to your vision. Once you are happy with the initial designs, I will move forward to finalize the complete branding for you. At the end of the week, you will receive an all-inclusive branding package that covers everything we worked on together. With the Custom branding you will receive everthing as shown below.

Strategy

Branding questionnaire
1 hour brand exploration session
Brand vision, goals, values, intention
14 page branding guide PDF
- Concept, mood board, keywords
- Includes brand identity
- Business card letterhead and envelope design

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Identity

Logo design: primary, secondary, submark and favicon
2 revisions
Color palette
Typography
Design elements
Brand mockups*
2 page Brand styleguide PDF
JPG, PNG, SVG and AI file formats

Branding + Website

Get your Branding and website done in one go! Back to back branding and website design. First we focus on your branding and the next week we will make your website. The preparation period can be done at the same time, so this should save you time. And as a bonus you will get a nice €500 discount!

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Frequently asked questions

What’s the investment?

At the moment I’m offering 1 VIP-design day at an introductory price of 500 euros ex. VAT.
You can always book more days if you need to.

What if we don’t finish all my designs?

That could happen, but we will have a discovery call beforehand to make sure we are on the same page. So I would let you know beforehand if it’s better to book an extra day or half day. Just be sure to prioritize what you need to get done first.

It’s a big investment.. is it worth it?

Yes, it is! Think about this: What is your hourly rate? If you build your own website, or design a branding, how much time would it cost you to learn these things? It adds up! You have to learn how to use the tools, you have to find templates you like, search for hours. Maybe get a bit frustrated 😉 And let’s be honest: when you DIY, it won’t really look as good as when a professional designer made it. You can save that time and use it to work on your own customers. And receive the quality and professionally in those designs that your customers are looking for! I’ve been designing since I was 14 years old, that’s 24 years now! I live and breath graphic design 🙂 So if you like my style, it will be worth it!

Is there a payment plan?

Yes! This is how it works:
When you book your day, you will pay a 50% deposit. The other 50% is due the day before your VIP-day.
Do you need more than one day, and want to pay in more terms to make it manageable? That’s also an option, whatever works for you! As long as I have your full payment on the day before your VIP-day starts. Just send me a message!

I’m from a different timezone, will this still work?

Of course it will! We can find a way to make this day work. I’m from The Netherlands, so if you are in the USA for example, We will have our Kick-off call the day before. On the VIP day, I always start with the designing, which might take a while. So I can start the design and make sure it’s ready for your feedback at 8:30 a.m. when your workday starts. And if that’s not an option, I can always adjust my working hours to make it work. Just let me know 🙂

How soon in advance do I need to book?

It depends on what you need to get designed. For a website I would say 3-4 weeks, depending if your content is ready or not. So if you still need to write all the pages, need to buy or make photo’s, need to get your hosting sorted out (which I offer too, if you need that). For branding I would say 1-2 weeks in advance, but those need preparation too. You don’t just receive a logo, you will get a branding with a strategy and vision. So you need to prepare these in advance and that might take some time.

How can I prepare for my VIP-design day?

Once you book your VIP-design day, you will be added to my customer portal. Here I will add questionnaires and forms that help you to prepare for your VIP-day. Things like uploading branding files, website content, pictures etc. You will answer questions about strategy and vision, and you can add a moodboard with styles you like.

Do I need to be available for the whole day?

Kinda! I need you to be available on the messenger app of your choice, or to answer your e-mails a.s.a.p. So I can get your feedback as quickly as possible during the design process.
But I don’t need you to be in a call with me while I’m working on your project. This doesn’t mean we won’t collaborate: I will send you screenshots during the process so you can watch the design as it grows 🙂

Can we discuss my wishes beforehand?

For sure! Every VIP-day comes with a 30-minute discovery call in which we can get to know each other, and I get to know your design wishes. In this call we will make sure we are both on the same page and what is expected. I will let you know if we can do the designs in 1 7-hour day, or if you need to prioritize what needs to be done. You can always book an extra day if that is what you need.

Can I get a custom branding?

Yes, but a fully custom branding takes me up to 5 days to complete.
I also offer premade logo packages which can be edited to your wishes, which can be completed in 1 VIP-day.

Check out my services for more info.

Can I cancel or reschedule?

A VIP day purchase is non-refundable, but may be rescheduled to another date or service with 7 days prior written notice.