Hi, I'm Arina — designer & founder of Petals & Pixels
Get to know Petals & PixelsI help women in business build brands and websites that reflect their values, attract the right clients, and feel completely aligned. My goal? To make your business not only look good — but feel good too.
My story
I’m based in the south of the Netherlands, in the creative city of Heerlen — known for its street art and cultural scene. I live with my partner in a home we’re renovating ourselves (I designed my dream office!), and when I’m not designing, you’ll find me singing, bouldering, doing yoga or enjoying good food.
My love for graphic design and web & design started early. At age 14 I built my first websites and played around in Photoshop. That passion led me to study Communication & Multimedia Design, and after years of agency and freelance experience, I decided to start my own design business — focused on helping creative women like you grow their brands with clarity and confidence.
What I believe in
I believe design should work for you, not the other way around. Your brand should feel like home — visually, emotionally and strategically. That’s why I offer fast, focused design services that combine clarity, creativity and direction.
No unnecessary steps. No endless revisions. Just thoughtful design, tailored to your business and your goals.
Who I work with
I’ve worked with clients across a range of creative and service-based industries, including:
nail & beauty salons · handmade jewelry shops · hair stylists · florists · small orchestras · choirs · bakeries · clothing boutiques · B&Bs · coaches · consultants · recruiters
Whether you’re a start-up or established business, I’ll meet you where you are — and design a brand that fits where you’re going.
My creative network
Hosting and coding
For hosting I work together with my friends from RayIt. They provide web-hosting for competitive prices with a fair use policy. They own their own servers which are located in The Netherlands. Let me know if you need hosting and I will arrange it for you. Rayit also helps me with complicated front-end coding challenges.
Webwriting and content
For SEO-friendly copywriting (search engine optimization), creative writing I work with other creatives. So if you need these services I can provide them for you.
Photography and video
If you are based in the Netherlands, I can arrange a photographer for your project. When you live in other parts of the world, we can always find beautiful stock photography and videos to take your design to the next level.
More about me (if you're curious)
🎶 Soprano in a local choir | Weekly boulderer | Obsessed with self-care (BIAB nails, brows, massages!) | 🍷 Foodie & home cook | 🛍️ Love a good shopping trip | Addicted to a great tv-show or sci-fi movie | Love travelling
Want to work together?
Whether you’re just starting your business or ready for a visual upgrade — I’m here to help you build a brand or website that feels like you and works for your goals.
From custom branding to modern website design or a full-day design sprint — I’ll guide you through the process with clarity and care. Let’s create something you’re truly proud to share.