Photography Branding – Pic-Char Fotografie
This photography branding project was designed to match Charley’s playful and relaxed photography style, giving Pic-Char Photography a sparkling and professional visual identity. The goal was to design a visual identity that feels joyful, creative, and professional, with a girly touch and sparkling details.
Brand Story
Charley, the photographer behind Pic-Char, wants her brand to radiate warmth and trust. She captures meaningful memories – from weddings to family portraits – always in a setting where everyone feels at ease.
The core values of Pic-Char Photography are:
- Spontaneous and authentic – real moments, just as they are.
- Joyful and relaxed – no stiff poses, just genuine emotions.
- Creative and sparkling – a style that stands out.
The Design
In just one VIP Day, I developed a playful brand identity with soft pink tones and subtle gold accents. The new logo features a focus square as a nod to the camera, along with sparkling stars that reflect Charley’s vibrant personality.
What we did in 1 VIP-day
- Primary and secondary logo
- Icon and brand mark
- Custom illustrations and design elements
- Style guide (colors, typography, and styling tips)
- Flyer design
- Social media templates and highlight covers
The Result
The final branding feels modern, feminine, and memorable, while maintaining a professional edge. With the versatile templates and style guide, Pic-Char can now showcase a consistent brand presence across all channels – from Instagram to printed materials.
Looking for a brand identity that truly reflects who you are?
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